“Take one part creation, one part publishing, one part channel delivery and you have content marketing. Creative online material is used to attract, engage and convert throughout the customer experience with timely messaging, rich content and special offers.
ontent Marketing requires research, analyzation, strategy building and testing to create customer engagement with your product or service. At Advanced Creative Marketing, our goal is providing multi-channeled content delivery to your client demographic. This may include Pay Per Click (PPC), Facebook and Pinterest advertising. Based on our research we build a strategy, execute that strategy and watch the statistics on peoples response daily. If necessary, we alter the strategy midstream based on response statistics. An example of strategy change is altering or adding keywords or phrases in a PPC campaign. Email campaigns delivering special offers and/or product information that educates is a great way to build client loyalty and engagement appropriate to your product or service.